Shiner
Bigger. Bolder. Better.
The name’s not Shine. It’s Shiner.
And those two letters are how we describe the unique liquid behind the famous golden label.
Bolder. Finer. Colder. Darker. Tastier. Fancier.
It’s also our super power to one-up all comers in any conversation. Freer on 4th of July, and Louder at ACL.
Every execution of this campaign gives fans an affirmation of their choice, and gives lapsed drinkers a reason to reconsider.
Why? Because Shiner is Bigger, Wilder and Tastier than the macro beer they’re drinking.
Bolder. Finer. Colder. Darker. Tastier. Fancier.
