Postmates Don’t CookBook

Postmates wanted to stand out among its competitors in the food delivery market. In a quarantine that saw everyone try cooking or baking, Mother LA played off the moment to create a cookbook to help people “don’t cook”. The Don’t Cookbook contains popular food ‘recipes’, only every recipe ends with a QR code to scan that lets you order the food directly from a nearby restaurant. Filled with artwork, jokes and thoughtful design the book entertains readers as they wait for food to arrive.

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This 206-page “recipe” book cleverly lists some of the most popular comfort foods with illustrations by artists Nicholas Scarpinato, JonPaul Douglass and Jason Travis, but rather than step-by-step instructions on how to cook the dish, a QR code is printed at the bottom of the irrelevant and nonsensical instructions. The QR codes will guide readers to where they can find dishes at their local restaurants via Postmates.

Don’t Cook!

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