Acura Honda Racing Brand

With a history of racing and a Honda legacy under its belt, Acura embarked on an ambitious rebrand in the beginning of 2016. To infuse the brand with renewed purpose, our team returned to Acura’s roots for inspiration—the original mantra, Precision Crafted Performance, was back.

Acura began a new initiative to create a sub brand that is based purely in performance by bringing awareness to its racing heritage. This was achieved through win posters, social stories, and experiential.

In 2019, Acura solidified its placement in racing after becoming the title sponsor of the Grand Prix of Long Beach. I had the privilege of creating the logo that’ll signify the partnership.